Your business has grown. Your landing page hasn’t caught up.
I plan, write, design, and build landing pages for established expert-led businesses, so your offer is clear and the right people know exactly what to do next. No juggling a copywriter, a designer, and a developer.
Book a callThe page that got you here may not be the page you need now.
When you built it, the page fit the business you had then. The offer was simpler, the positioning was looser, and most visitors already knew who you were.
But the business moved forward.
You refined the offer. You got better at the work. You built more proof. Maybe your prices went up. And more people now find you through content, campaigns, and referrals, arriving without anyone there to explain the business for them.
Now the page has to do that explaining, and it’s still working from an older version of your message and your proof.
It’s still selling the business you used to have.
Your business kept moving. Your page didn’t.
A new design won’t fix an unclear message.
Visitors decide in seconds. They want to know:
- What is this, and is it for me?
- Why should I trust them?
- What do I do next?
If the page can’t answer those quickly, new visuals just wrap the same problem in nicer packaging.
So I start with the answers: what to say, what to leave out, and what proof goes where. Then I design and build the page around them.
The design is what people see. The decisions behind it are what make it work.
A launch page, led from a blank brief to launch.
“From start to finish, he basically held my hand. I didn’t know what I wanted. I didn’t know what I needed.”
Luke came to me while preparing a product launch. He had the product and the audience, but he didn’t have a clear plan for the landing page, established brand guidelines, or a finished brief telling me what to build.
He didn’t need someone to wait for perfect instructions. He needed someone to lead the process. I worked through the page structure, designed the landing page and custom graphics, and developed the final page in Webflow.
Luke could focus on the business and the launch while I handled the page and recommended what to do next as we moved through the work.
- Page structure
- Landing-page design
- Custom graphics
- Webflow development
Who you’ll be working with.
I’m a designer and strategist. I started designing websites in 2006, and I’ve worked at both a small marketing agency and a much larger design and web organization. I also spent seven years at Amazon, almost four of them leading teams, so I look at a page the way a business owner does: what does it actually need to get done? Before I design anything, I want to understand the offer, the buyer, and the job the page has to do.
One specialist, from strategy to launch.
You bring the business context, source material, and the final say. I bring the recommendations and lead the page from diagnosis through copy, design, development, and launch.
- 01
Diagnosis & Direction
We clarify what the page needs to accomplish, who it needs to speak to, what matters most, and what action it should lead to.
- 02
Message & UX Wireframe
I turn the approved direction into the page copy and wireframe, so we can agree on the message, order, proof, and call to action before visual design begins.
- 03
Visual Design
I turn the approved wireframe into a custom desktop and mobile design that fits the business, supports the message, and makes the hierarchy clear.
- 04
Web Development
I develop the approved design into a responsive page, test the details, and make sure everything works properly before it goes live.
- 05
Launch & Handoff
I take the approved page live, verify the final version, and hand over everything you need to own and keep using it.
The process is meant to feel simple on your side. You don’t need to come in with everything figured out or manage every detail. I’ll guide you through the decisions, explain what I recommend and why, and keep things moving from one step to the next.
This works best when you want a recommendation, not just execution.
Part of what you’re hiring me for is a point of view on what the page needs, not just someone to carry out decisions that have already been made.
You want a point of view.
I’ll tell you what I recommend and why, so you can make the important decisions with the reasoning in front of you.
You want to stay involved in the decisions that matter.
You don’t need to direct every detail of the work to have the final say on where it goes.
If the thinking is already done and you mainly need someone to design and develop the landing page, a more execution-focused service may be a better fit.
For the complete landing-page engagement. It covers the full process from diagnosis and messaging through UX, custom visual design, Framer development, QA, launch, and handoff. Larger or more complex projects are quoted after the call.
- Payment
- 50% to book the project · 50% before launch
- 30-day implementation guarantee
- If something I built isn’t working as agreed during the first 30 days after launch, I’ll fix it.
- Scope
- The standard engagement covers one focused landing page. If your project needs additional pages or significantly more work, I’ll quote that separately before the project begins.
A few practical things you may want to know before we talk.
Do I need to write the copy?
No. I write the landing-page copy as part of the engagement, using what you already know about the business, offer, customers, and proof. You bring what you know about the business; I turn it into page copy for us to review together.
How involved do I need to be?
I’ll need your business context, relevant materials, and feedback at the important decision points. You stay involved where your knowledge and approval matter; I handle organizing the information and moving the page forward.
Can you work with what I already have?
Yes. If your existing copy, proof, brand assets, or page decisions are still useful, we’ll build from them rather than starting over unnecessarily. If you don’t have an existing page yet, that’s fine too. If there’s a bigger problem we need to solve first, I’ll flag that before the project begins.
How do feedback and revisions work?
You’ll have up to two rounds of feedback and refinement at the two main creative stages: the message and UX wireframe, and the visual design. I’ll refine the work after each round before we approve that stage and move forward.
Once a stage is approved, changes to earlier decisions may affect the scope or timeline. The build has a separate QA review to make sure the approved design was implemented correctly and works properly.
How long does the project take?
Most projects go live in about 3 to 4 weeks from kickoff. Larger or more complex pages can take longer, and I’ll confirm your timeline before we start. Timely feedback and materials are what keep it on schedule.
Will this improve my conversions?
I can’t promise a specific number, and anyone who does is guessing. What I can promise is a page built around what actually matters: a clear offer, the right proof in the right places, and one obvious next step. If the real issue is traffic, pricing, or the offer itself, I’ll tell you on the call instead of selling you a page.
Will I own the page?
Yes. Once the project is fully paid, the finished page and custom project deliverables are yours, and I’ll hand everything over so you have clear control of it. You’ll also be responsible for the ongoing Framer plan, domain, and any third-party services the page uses.
Can I update the page myself after launch?
Yes. It’s built in Framer, which has a visual editor, so you can change text and images without touching code. I’ll walk you through it at handoff.
What happens after launch?
I’ll make sure the page is live, handed over, and working as agreed. If an implementation issue from my work shows up during the first 30 days, I’ll correct it.
Do you work with clients in other countries?
Yes. I work remotely, mostly async, with calls when they help. I’m on US Central time, which makes scheduling easy for North American clients.
Your page should reflect the business you’ve built.
Book a 30-minute call and tell me what’s changed, where the current page is falling short, and what it needs to do now. We’ll talk through the scope, timing, and whether this engagement makes sense for the project.
If it’s a fit, I’ll send the agreement and booking invoice so we can get the project booked.